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At Dammam Airports Company
We are committed to delivering excellence and innovation to our clients and we look for the same qualities in our people.Our HR team strives to meet the changing needs of our clients by building a community of employees of the highest caliber who share our vision and embrace our values.If you would like to be part of an environment that encourages excellence, welcomes innovation and nurtures relationships, build your profile, and apply for a suitable job for you.
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Available Jobs
Marketing Analyst
Dammam
As Marketing Analyst your role involves implementing marketing strategies to promote the airport's commercial services. The key Job Description responsibilities are: Passenger Engagement Develop marketing campaigns to increase passenger awareness of the airport's services, and retail offerings. This might include advertising campaigns, social media engagement, and targeted promotions to enhance the passenger experience. Market Research Manage the market research project to identify the Airport trends, opportunities and challenges. Use the data to identify passenger demographics, travel patterns and consumer preferences to develop informed marketing strategies, operational decisions and commercial products offering. Explore consumer preferences, needs, and buying behavior through qualitative and quantitative research results. Identify emerging trends and shifts in consumer sentiment to anticipate market changes and inform retail commercial product development and marketing strategies. Segment the market based on demographic, psychographic, and behavioral factors to better understand target audiences and tailor marketing efforts accordingly. Develop customer personas to represent different segments and guide personalized marketing initiatives. Commercial Event Planning & management Collaborate with Corporate Affairs to execute commercial marketing events promoting the airport to attract passengers, or product launches. Coordinate with tenants, vendors and stakeholders to ensure successful execution. Digital Marketing Develop and execute digital marketing campaigns across various channels, including social media, email marketing, and search engine optimization (SEO). Utilize analytics tools to measure the effectiveness of campaigns and optimize performance. Content Development Oversee the creation of compelling and relevant content for marketing campaigns, including website copy, blog posts, social media content and advertising materials. Ensure content resonates with the target audience and aligns with Airport message. Performance Monitoring and Reporting Track key performance indicators (KPIs) to evaluate the success of marketing campaigns and initiatives. Prepare regular reports and presentations to communicate results, insights, and recommendations to senior management. Budget Management Manage the marketing budget effectively, allocating resources to different initiatives based on their potential impact and ROI. Monitor expenses and optimize spending to achieve maximum results within budget constraints. Data Collection and Analysis Oversee the collection and analysis of market data, including consumer behavior, industry trends, competitor activities, and economic indicators. Utilize a variety of research techniques to gather relevant insights. Website Development and Optimization Lead the development, maintenance, and optimization of DACO commercial website to enhance user experience, drive traffic, and increase conversions. Collaborate with web designers, developers, and content creators. Marketing Automation Implement marketing automation platforms and workflows to streamline repetitive tasks, improve efficiency, and personalize marketing communications.
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10-Jul-2024
Marketing Research
Dammam
Full time
As Marketing Research your role involves developing and implementing marketing strategies to promote the airport commercial route development activities. Below are the key Job Description responsibilities: Airlines Engagement Develop marketing targeted campaigns in collaboration with route development team to increase airlines engagements. Market Research Manage the market research project to identify trends, opportunities, and challenges in the airport. Use data analytics reports to plan and identify opportunities in marketing route development initiatives. Utilize a variety of research techniques in addition to surveys such as data mining to gather relevant insights. Data Visualization and Reporting Create visually compelling reports and presentations to communicate research findings, insights, and recommendations to key stakeholders. Commercial Event Planning & management Execute route development commercial marketing events promoting the airport and destination to attract airlines. Coordinate with internal stakeholders to illustrate the airport marketing messages and ensure successful execution. Digital Marketing Develop and execute digital marketing campaigns across various channels (owned and paid), including social media, email marketing, and search engine optimization (SEO). Utilize analytics tools to measure the effectiveness of campaigns and optimize performance. Partnership Development Establish partnerships with tourism boards and travel agencies to cross-promote services and attract airlines to the airport. Collaborate with stakeholders to create joint marketing initiatives and promotional packages. Budget Management Manage the marketing budget effectively, allocating resources to initiatives that generate the highest return on investment. Monitor expenses, track performance metrics, and adjust strategies as needed to maximize marketing ROI. Content Development Oversee the creation of route development marketing content. Ensure content is in line with the route development strategy and resonates with the targeted customers. Create visually compelling presentations to communicate research findings, marketing insights and marketing reports. Performance Monitoring and Reporting Track key performance indicators (KPIs) to evaluate the success of marketing activities, campaigns and initiatives. Prepare regular reports and presentations to communicate results, insights, and recommendations. Cross-functional Collaboration Collaborate with other departments, specifically Corporate Affairs and Media department to ensure best practices and engagement streamline with the company. Provide support and guidance to ensure alignment between both departments. Website Development and Optimization Lead the development, maintenance, and optimization of the airport commercial website to enhance user experience, drive traffic, and increase conversions. Collaborate with web designers, developers, and content creators to ensure the website reflects the airport marketing messages and strategy.
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