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Job Description
As Marketing Analyst your role involves implementing marketing strategies to promote the airport's commercial services. The key Job Description responsibilities are:
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Passenger Engagement
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Develop marketing campaigns to increase passenger awareness of the airport's services, and retail offerings. This might include advertising campaigns, social media engagement, and targeted promotions to enhance the passenger experience.
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Market Research
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Manage the market research project to identify the Airport trends, opportunities and challenges. Use the data to identify passenger demographics, travel patterns and consumer preferences to develop informed marketing strategies, operational decisions and commercial products offering. Explore consumer preferences, needs, and buying behavior through qualitative and quantitative research results. Identify emerging trends and shifts in consumer sentiment to anticipate market changes and inform retail commercial product development and marketing strategies. Segment the market based on demographic, psychographic, and behavioral factors to better understand target audiences and tailor marketing efforts accordingly. Develop customer personas to represent different segments and guide personalized marketing initiatives.
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Commercial Event Planning & management
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Collaborate with Corporate Affairs to execute commercial marketing events promoting the airport to attract passengers, or product launches. Coordinate with tenants, vendors and stakeholders to ensure successful execution.
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Digital Marketing
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Develop and execute digital marketing campaigns across various channels, including social media, email marketing, and search engine optimization (SEO). Utilize analytics tools to measure the effectiveness of campaigns and optimize performance.
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Content Development
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Oversee the creation of compelling and relevant content for marketing campaigns, including website copy, blog posts, social media content and advertising materials. Ensure content resonates with the target audience and aligns with Airport message.
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Performance Monitoring and Reporting
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Track key performance indicators (KPIs) to evaluate the success of marketing campaigns and initiatives. Prepare regular reports and presentations to communicate results, insights, and recommendations to senior management.
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Budget Management
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Manage the marketing budget effectively, allocating resources to different initiatives based on their potential impact and ROI. Monitor expenses and optimize spending to achieve maximum results within budget constraints.
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Data Collection and Analysis
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Oversee the collection and analysis of market data, including consumer behavior, industry trends, competitor activities, and economic indicators. Utilize a variety of research techniques to gather relevant insights.
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Website Development and Optimization
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Lead the development, maintenance, and optimization of DACO commercial website to enhance user experience, drive traffic, and increase conversions. Collaborate with web designers, developers, and content creators.
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Marketing Automation
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Implement marketing automation platforms and workflows to streamline repetitive tasks, improve efficiency, and personalize marketing communications.
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Skills
- Proficient in marketing research and statistical analysis
- Excellent analytical skills and a high degree of business acumen
- Strong organizational, communication and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy
Education
Marketing, or relevant degrees in Business Administration, Communications.
