Marketing & Intelligence Director

Job Job Purpose  

The Head of Marketing and Intelligence will oversee the development and execution of strategic marketing initiatives to enhance the company's brand and commercial activities. This role involves leading the marketing and market research teams to ensure consistency in branding, effective marketing campaigns, and insightful market analysis. The Director will drive the integration of marketing strategies with the overall commercial objectives of DAMMAM AIRPORTS , ensuring data-driven decision-making and continuous improvement and cost return in marketing efforts.

Position Accountability Description:

Strategic Leadership:

1.    1-  Develop and implement a unified branding strategy for DAMMAM AIRPORTS, ensuring consistency across all marketing channels.

2.   2-   Drive strategic marketing initiatives to enhance the company’s commercial activities and market presence.

3- Establish key performance indicators (KPIs) to monitor and evaluate the effectiveness of marketing and branding efforts, ensuring alignment with strategic goals

Marketing and Branding Excellence:

1.    4- Oversee the creation and management of branding guidelines, providing clear instructions for logo usage, color schemes, and visual identity.

2.     5- Direct the design and production of commercial marketing materials, such as brochures, banners, and promotional items.

3.    6-Manage the development and management of digital marketing assets, including the website, social media profiles, and email campaigns.

4.    7- Plan and execute marketing campaigns that promote DAMMAM AIRPORTS 's brand and services to prospective commercial partners.

5.     8- Collaborate with advertising agencies and creative teams to produce compelling and effective branding and marketing content.

6.    9- Organize and participate in commercial events, trade shows, and related industry conferences to promote DAMMAM AIRPORTS .

Market Research and Analysis

1.     10- Conduct market research to identify market trends, competitive positioning, and opportunities for DAMMAM AIRPORTS .

2.    11-  Gather and analyze data, including customer preferences, business conditions, and other factors, to assess potential sales of products or services.

3.     12- Track company market share, market trends, market size, and target markets to increase revenues and market share.

1.     13- Develop and maintain a marketing excellence framework, including best practices, guidelines, and benchmarks.

2.     14 - Analyze and respond to competitors' strategies and changes in the industry.

3.     15 - Monitor and forecast marketing and sales trends, alongside the effectiveness of marketing programs and strategies.

Stakeholder Management:

1.   16-  Develop and nurture partnerships and collaborations with relevant stakeholders, such as airlines, tourism boards, and local businesses.

2.     17- Ensure alignment of branding and marketing activities with the overall commercial strategy of DAMMAM AIRPORTS .

3.     18- Collaborate with internal departments to gather necessary information and resources for marketing initiatives and policies.

Team Leadership and Development:

1.   19-   Lead, mentor, and develop a high-performing team, fostering a cult

Strong leadership and strategic planning abilities
- Excellent analytical and critical thinking skills
- Proficiency in market research and competitive analysis
- Advanced knowledge of digital marketing trends and techniques
- Exceptional communication and presentation skills
- Ability to develop and execute marketing strategies
- Proficient in data analysis and interpretation
- Strong project management skills
- Ability to collaborate and work effectively with cross-functional teams