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Marketing Research

Dammam, Saudi Arabia Posted 2024/07/10 11:03:05 Expires 2024-08-09 Ref: JB1100050428
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Job Description

As Marketing Research your role involves developing and implementing marketing strategies to promote the airport commercial route development activities. Below are the key Job Description responsibilities:

Airlines Engagement

 

Develop marketing targeted campaigns in collaboration with route development team to increase airlines engagements. 

 

Market Research

 

Manage the market research project to identify trends, opportunities, and challenges in the airport. Use data analytics reports to plan and identify opportunities in marketing route development initiatives. Utilize a variety of research techniques in addition to surveys such as data mining to gather relevant insights.

 

Data Visualization and Reporting

 

Create visually compelling reports and presentations to communicate research findings, insights, and recommendations to key stakeholders.

 

Commercial Event Planning & management

 

Execute route development commercial marketing events promoting the airport and destination to attract airlines.  Coordinate with internal stakeholders to illustrate the airport marketing messages and ensure successful execution.

 

Digital Marketing

 

Develop and execute digital marketing campaigns across various channels (owned and paid), including social media, email marketing, and search engine optimization (SEO). Utilize analytics tools to measure the effectiveness of campaigns and optimize performance.

 

Partnership Development

 

Establish partnerships with tourism boards and travel agencies to cross-promote services and attract airlines to the airport. Collaborate with stakeholders to create joint marketing initiatives and promotional packages.

 

Budget Management

 

Manage the marketing budget effectively, allocating resources to initiatives that generate the highest return on investment. Monitor expenses, track performance metrics, and adjust strategies as needed to maximize marketing ROI.

 

Content Development

 

Oversee the creation of route development marketing content. Ensure content is in line with the route development strategy and resonates with the targeted customers. Create visually compelling presentations to communicate research findings, marketing insights and marketing reports.  

 

Performance Monitoring and Reporting

 

Track key performance indicators (KPIs) to evaluate the success of marketing activities, campaigns and initiatives. Prepare regular reports and presentations to communicate results, insights, and recommendations.

 

Cross-functional Collaboration

 

Collaborate with other departments, specifically Corporate Affairs and Media department to ensure best practices and engagement streamline with the company.  Provide support and guidance to ensure alignment between both departments.  

 

Website Development and Optimization

 

Lead the development, maintenance, and optimization of the airport commercial website to enhance user experience, drive traffic, and increase conversions. Collaborate with web designers, developers, and content creators to ensure the website reflects the airport marketing messages and strategy.

 

Skills

  • Analytical skills.
  • Communication skills.
  • Critical thinking skills.
  • Creative skills.

Education

Marketing, or relevant degrees in Business Administration, Communication.

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Job Details

Job Location Dammam, Saudi Arabia
Job Role Marketing and PR
Employment Status Full time
Employment Type Full Time Employee

Preferred Candidate

Career Level Mid Career
Years of Experience Min: 10 Max: 15
Residence Location Saudi Arabia
Degree Bachelor's degree

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